Resume
Experience
Wildberry Design | Jan 2020 - Present
Freelance Design Agency (mostly based in LA)
UX Designer & Researcher
Co-founded remote freelance design agency to provide solutions to creatives and small businesses globally.
Provided visual designs and front-end website development using tools such as WordPress, Wix, Webflow, Figma.
Recruited user research participants through innovative channels and analyzed data for approximately 10K respondents.
Le Sangreal Malibu | Sept 2017 - Present
Wedding Venue in Malibu
Digital Designer
Designed database solutions on Airtable for over 100 client files to optimize processes and organization systems.
Created and updated trend boards, investigated changing conditions during pandemic and recommended strategic adaptations.
Abbyson | Sept 2018 - Jan 2020
Home furnishing company in Los Angeles
Designer & Copywriter
Generated ideas in forms of site maps, user flows, wireframes and mockups, while collaborating with team & stakeholders to refine and craft products with polish.
Communicated with product managers and development team to translate project requirements and into end-to-end digital assets for branding, copy writing, UI design, and marketing.
Trained and supervised team to use Wordpress & Woo-Commerce to populate 1200+ products in 2 weeks, saving months of time.
Culture Gap/Enclave.LA | May 2017 - Jan 2020
Event promotion & Digital marketing
Digital Marketing
Market research and online outreach for 20+ campaigns through giveaways, blog posts, targeting audience, etc.
Social media management for Facebook, Twitter and Instagram
Tools used: Hootsuite, Mailchimp, Google Sheets
Marketing ambassador
Events and locations
Clients included LA Opera, Hollywood Bowl, CapUCLA, Ford Theater and more
Tools used: Asana, Simple Crew
UCLA Perception Lab | Fall 2016 - Winter 2017
Undergraduate Research Assistant
Researching 'object integration across space and time' with Gennady Erlikhmann
In charge of conducting experiments with participants
Paper -> HERE
Honorable Mentions
Behavior therapist, Translator, Neurodiversity tutor & coach, Travel guide, Digital asset manager, and Floral designer.
Skills
Design & Technical
User research
Personas
Journey maps
Sketching
Wire-framing
Prototyping
Web analytics
Branding
Copy-writing
Familiarity with HTML, CSS, JavaScript
Tools
Figma
Sketch
Invision
Miro
Google Suite/ iWorks
Social Media Marketing
- Hootsuite
- Mailchimp
- IG, FB, TwitterWordPress
Woo-Commerce
"Soft" skills
Empathetic
Collaborative
Interpersonal communication
Quick learner
Multi-lingual
- Native (Farsi, English)
- Gets by (French, Spanish)
- Can understand (Arabic, Italian)
Education
UX/UI education
Google UX Certificate,
Expected 2022UCLA Extension UX/UI/Coding bootcamp, 2018
UCLA
Cognitive Science B.S.
Class of 2017
GPA 3.59
Notable courses:
Body language, Human Motivation, Behavior & brain development, Adolescent development, Matlab, Behavioral Neuroscience, Culture & human development, Social psychology, and statistics & research methods
Pierce College
Associate's of STEM
Class of 2015
GPA 3.97
President's Honors
Notable courses:
Programming in C & C++, Logic, Linguistics, French, Interpersonal Communication
Volunteer work
UXPALA
Director of Technology
Jun 2019 - Sept 2020
I worked on establishing the ongoing LGBTQIA+ UX Tuesday virtual events series.
I provided team support at pre-pandemic UX events such as UX of gaming.
ForReza
A nonprofit advocating for underprivileged neurodiverse individuals and their families.
I provided them with social media strategy and content in fall and winter of 2018.
Black Women Lead
Non Profit Organization formed in Los Angeles summer of 2020 after the deaths of George Floyd and Breonna Taylor.
I provided digital strategy and helped set up the website.